Cupid Corgi
The desire for deep emotional connections has never been greater, especially in our fast-paced society.
Yet, despite many dating solutions, countless singles still express loneliness and dissatisfaction. A quick scroll through Reddit reveals a pattern of struggles and heartaches, illustrating a profound truth:
On the other hand, as someone with a business background, I recognize that these platforms are ultimately businesses and need to make money to survive. This raises an important question:
To uncover the real experience of swiping left and right, I interviewed and surveyed users aged 18-30, the core demographic of online dating.
Predictable Path
Once two singles swipe and match, their journey often follows a predictable path:
The Dark Side Behind the Predictable Path
At first glance, the path from match to connection appears straightforward.
However, hidden within this journey are crucial micro-interactions—small but significant moments—that can: lead to frustration, misunderstandings, or even the end of a connection that could have ended in a happy and lasting relationship. It's a classic case of “death by a thousand paper cuts.”
Common frustrations include:
Despite the emotional toll, the innate desire to find a partner drives many back to these apps, perpetuating a cycle of hope and disappointment.
On the other hand, current dating solutions often leave users to navigate complexities alone after the initial match. With little incentive to stay, users often transition to texting or social media after some initial texting.
This raises the next question:
How can a dating app be designed in a way that supports the entire online dating “life cycle” – from being strangers to lovers?
The most organic way to meet people is through mutual friends. What if we create a virtual wingman (or wingdog)?
Introducing Cupid Corgi!
As Cupid Corgi is a core part of the solution and a new concept, I wanted to test this idea.
When Cupid Appears
Call Permission
First Date Planning Feature
Connect Through Similarities
When a user matches with someone, Cupid informs them about compatibility factors such as values, personality traits, and hobbies, leading to more engaging conversations and meaningful connections.
Ready to Meet In-Person?
Cupid privately gauges matches’ interest in calling and meeting up, and encourages users to connect in-person. This helps overcome fears of rejection and avoids miscommunication that can lead to unmatching or ghosting.
Personalized Date Planning
Cupid eases first date planning stress by helping users plan their date through a short questionnaire. This enables users to focus on knowing each other without worrying about planning the perfect first date.
A New Business Model
While many dating apps charge users for premium features, Cupid Corgi offers all features for free. Its goals align with the users' desire to go on in-person dates. Through partnerships with businesses, Cupid Corgi receives a commission when users go on first dates and redeem the app's offer.
How Cupid Corgi Can Help Singles like Kyle
Different Users Have Different Needs
A challenge was balancing user preferences. For example, some testers wanted to meet their match sooner, while others preferred to wait. I addressed this by providing a call/meetup pop-up option that allowed users to engage without pressure for immediate action.
Making Business Impact through UX Design
Through my UX design projects, especially this one, I came to appreciate coming from a business background as I design not only for users but also business stakeholders.
Importance of Talking to Users!
Through talking to users, I improved my ideas and also test my assumptions. I wanted to thank the over 100 people were involved in the project. These amazing people helped by sharing their personal experiences through user interviews and surveys, participating with usability testing, and providing lots of feedback for features and designs.
